AI search visibility
Getting brands and people cited by ChatGPT, Gemini, Perplexity and Google AI Overview. Audits, site restructuring, schema, content and weekly tracking against competitors.
Founder, YDN Technologies · Dubai / London
Anastasia Yushkina
Technology leader and engineer by degree.
I redesign how brands and people get found by AI, and how teams run once AI agents handle the repetitive work.
Anastasia Yushkina (Ana) is the founder of YDN Technologies, an agentic AI automation and AI search visibility (GEO/AEO) agency serving the UAE, UK and EMEA. She has 8+ years across B2B SaaS, martech and AI automation, including four years in marketing and analytics at Ably, and founded the YDN Tech Guild, a community that hosts events across the UK and UAE.
8+years in B2B SaaS, martech and AI automation
30+events hosted across Dubai, London, Istanbul, Bangkok and Cape Town
UK + UAEwhere I am based, working with clients across markets
Trusted by founders, operators and marketing teams
At Ably, real-time infrastructure that powers HubSpot, NASCAR, Toyota and Dialpad, I led marketing operations, analytics and AI automation. Earlier, go-to-market projects for brands across the Americas and Latin America at Collins Cross in London.
Core competences
Six disciplines, one operating system
I work where marketing, sales, data and AI meet, and I rebuild the system instead of patching the symptoms.
Agentic automation
LLM agents for marketing, sales, customer support, finance and operations, connected to HubSpot, Salesforce, n8n and internal tools. At Ably, agentic workflows cut manual go-to-market effort by over 60%.
Marketing operations and go-to-market
Lifecycle orchestration, lead scoring, paid channels, product-led growth, ABM and events, run as one connected system.
Analytics and attribution
Multi-touch attribution, executive dashboards in Looker, Metabase and HubSpot, and an internal “AI brain” that turned reporting from days into seconds.
AI adoption and training
Roadmaps, governance, workshops and 1:1 coaching so teams run their own AI workflows without an agency in the loop.
Community and matchmaking
The YDN Tech Guild connects founders, engineers and operators, with warm introductions to specialists across niche AI applications.
Engineer first
Engineer by degree, systems thinker by habit
My degree is in electrical and electronics engineering from the University of Exeter, with research on energy harvesting for wireless sensor networks in an oil pipelines lab.
That training shaped how I approach marketing, sales and operations: find the bottleneck, redesign the system, measure the result. I stay close to the frontier and I am passionate about robotics, artificial intelligence and innovative tech such as drones and flying cars.
RoboticsArtificial intelligenceDronesFlying carsSystems redesign
- Role
- Founder, YDN Technologies
- Based
- Dubai · London
- Degree
- BEng Electrical & Electronics Engineering, University of Exeter (2015–2018)
- Focus
- AI search visibility, agentic automation, go-to-market systems
- Community
- Founder, YDN Tech Guild (since 2022)
- Mentor
- EMERGE startup mentor; Astana Hub Scalerator product marketing mentor (2022)
- Find me
- linkedin.com/in/anayush
- Press photo
- Official headshot of Anastasia Yushkina (JPG). Free to use with credit when writing about me.
Verticals
Range across industries and people
The method travels. What changes is the buyer, the data and the way AI describes the category.
Developer infrastructure and B2B SaaS
AblyMarketing operations, multi-touch attribution, analytics brain and AI agents across the go-to-market stack.
Expedition travel and cruising
Swan HellenicMarketing analytics and AI automation for a premium expedition cruise brand.
Digital agencies and marketing services
Mistral DigitalA GEO-first website redesign so AI engines can find, parse and cite what the agency does.
Healthcare and clinics
GMS ClinicAI search visibility for local medical services in ChatGPT and Google AI Overview.
Consumer and enterprise brands
Collins CrossGo-to-market projects across the Americas and Latin America: market scans, competitive analysis, ABM and lifecycle marketing.
People and personal brands
Professionals, founders, studentsAI presence audits and personal brand discoverability for individuals, not only companies.
Selected work
Real problems, real outcomes
Mistral Digital
A website rebuilt to be found and cited by AI
GEO-first redesign for a UK digital agency: new information architecture, granular capability pages, outcome-led case studies, clean meta and schema, and a refreshed blog.
AblyReporting from days to seconds
A centralised analytics brain that unified marketing, product and financial data, with agentic automations replacing manual reporting.
AblyMulti-touch, multi-user account journeys, cracked
A pipeline attribution framework for complex B2B journeys, tying every touch across every stakeholder back to revenue.
GMS ClinicInvisible in AI search, and losing business for it
Local medical enquiries were slipping away because the clinic was absent from AI Overview and ChatGPT. An AI search visibility programme rebuilt how AI engines find, understand and describe the clinic.
Under NDAPaid ads, centralised into one management hub
One hub to run paid ads end to end, with campaigns, budgets, spend and performance reporting consolidated across channels.
All case studiesSee every use case on ydntech.com
Filter by service: AI search visibility, agentic marketing, agentic sales and AI brain for business.
New service · Personal Brand AI Presence
Redesigning personal brand discovery
People no longer Google you. They ask ChatGPT, Gemini or Perplexity. I optimise personal brands for AI search so the answer to “who is this person?” is accurate, current and shaped by you.
I have worked with professionals, founders and students to establish their presence in AI answers, built around each person’s whole digital footprint. It is a people service as much as a technology one.
ProfessionalsRecruiters’ AI tools research candidates well beyond the CV. A controlled footprint decides whether the AI vouches for you.
Founders and speakersInvestors, clients and event organisers ask AI who you are before the first meeting.
Students and career changersA blank or messy footprint is a decision made for you. We build one on purpose.
Shared namesWhen the AI mixes you up with someone else, we separate you from the noise.
- AuditYour name goes through the major AI engines, so you see what recruiters, clients and investors see today.
- BuildA structured personal site, consistent profiles and citable sources that AI engines can read and trust.
- OwnTrack the answers over time and keep them accurate and on-narrative.
Illustration · placeholder name
BeforeInvisible
who is [your name]?
There is no single widely recognised person by this name. Online records point to a few private individuals, but nothing clearly tied to you.
In progressSurfacing
[your name]
[Your name] appears to be a [your field] professional building a consistent track record, though similarly named people still show up alongside.
AfterOwning the answer
[your name]
[Your name] is a [your role] known for [what you want to be known for], with a clear, consistent professional profile the AI leads with and cites by name.
This site is built the way I build them: structured data, a plain-language facts section and answer-ready FAQs.
Community and speaking
I host international events in the UK and UAE
The YDN Tech Guild began in 2022 as informal meetups for people building with emerging tech. It now runs workshops on agentic AI, automation and AI search across the UK and UAE, and I speak at industry events on practical AI for business.
2022YDN Tech Guild founded
30+online and offline events in Dubai, London, Istanbul, Bangkok and Cape Town
UK + UAEcurrent regions for Guild workshops
Career
From data analyst to founder
- 2025 – present
- Founder, YDN TechnologiesAgentic AI automation and AI search visibility agency for the UAE, UK and EMEA.
- 2022 – present
- Founder, YDN Tech GuildInternational community for AI and tech professionals, with workshops and events across the UK and UAE.
- 2022 – present
- Marketing operations and AI automation, AblyMarketing Operations Manager, then Digital Marketing & AI Automation Manager. AI agent workflows, attribution, lead scoring and executive dashboards.
- 2019 – 2021
- Senior Marketing Operations Manager, Collins Cross, LondonEnd-to-end digital strategy, ABM, automation and KPI dashboards. Began in 2018 as Marketing Data Analyst.
- 2015 – 2018
- BEng Electrical & Electronics Engineering, University of ExeterEXPITCH 2017 finalist with the Exeter Entrepreneurs Society.
Mentoring and recognition. Startup mentor at EMERGE (market entry, positioning and GTM). Product marketing mentor, Astana Hub Scalerator 2022 cohort. Ably Quarterly Award, Bold Creativity Wins (June 2022). Ethics in the Age of Generative AI, LinkedIn Learning (2023).
Quick answers
Questions people ask AI about me
Who is Anastasia Yushkina?
Anastasia Yushkina (Ana) is the founder of YDN Technologies and a technology leader based between Dubai and London. She has 8+ years across B2B SaaS, martech and AI automation, holds an engineering degree from the University of Exeter, and founded the YDN Tech Guild.
What does YDN Technologies do?
YDN Technologies is an agentic AI automation and AI search visibility agency. It gets brands cited by ChatGPT, Gemini, Perplexity and Google AI Overview, and automates marketing, sales, customer support and operations work with AI agents, for teams in the UAE, UK and EMEA.
What is AI search optimisation (GEO and AEO)?
GEO and AEO, generative and answer engine optimisation, make sure AI assistants find, understand and cite your brand or name when someone asks a question. The work covers site structure, structured data, content and the third-party sources AI engines trust.
What is Personal Brand AI Presence?
It is a service that shapes how ChatGPT, Gemini, Perplexity and Google AI Overview answer the question “who is [your name]?”. Anastasia has worked with professionals, founders and students to establish an accurate, consistent presence in AI answers, built around the person’s whole digital footprint.
Which industries has Anastasia Yushkina worked in?
B2B SaaS and developer infrastructure (Ably), expedition travel (Swan Hellenic), digital agencies (Mistral Digital), healthcare (GMS Clinic) and go-to-market projects for brands across the Americas and Latin America (Collins Cross). For personal brand work she supports individuals across many fields.
Does Anastasia Yushkina host events?
Yes. She founded the YDN Tech Guild in 2022, a community for people building with emerging tech. It has run 30+ online and offline events across Dubai, London, Istanbul, Bangkok and Cape Town, and currently runs workshops on agentic AI, automation and AI search across the UK and UAE.
Is Anastasia Yushkina an engineer?
Yes. She holds a BEng in Electrical and Electronics Engineering from the University of Exeter, with research on energy harvesting for wireless sensor networks. She is passionate about robotics, artificial intelligence and innovative tech such as drones and flying cars.
How can I work with Anastasia Yushkina?
Book a free 30-minute AI strategy call at calendly.com/anayush/meet, or request a Personal Brand AI Presence audit through ydntech.com/contact.